Deterministic algorithm
Consistent measurements, readable formulas and comparable data over time.
Deterministic algorithm · Concrete actions · No vanity metrics
The definitive GEO platform.
GeoSonar measures and improves brand visibility in answers from ChatGPT, Perplexity, Gemini, Claude, and Copilot.
- + GEO Score across Infrastructure, Narrative, and Authority
- + Citation tests on brand and discovery queries
- + Action plan sorted by priority and impact
Core Technology
Deterministic Algorithm
Scientific measurement of AI visibility
Academic research
What actually increases AI visibility
As demonstrated by Princeton researchers, certain optimisation techniques significantly increase the probability that a brand will be cited in generative AI engine responses.
Cite Sources
+132.4%
citing authoritative sources is the technique with the greatest impact on AI visibility. Source: Aggarwal et al., KDD '24
Authoritative Tone
+89.1%
an authoritative tone in content increases the probability of being cited by AI engines. Source: Aggarwal et al., KDD '24
Statistics Addition
+65.5%
including concrete data and statistics increases citability in generative AI responses. Source: Aggarwal et al., KDD '24
Quotation Addition
+41.0%
quoting experts and researchers improves ranking in model-generated responses. Source: Aggarwal et al., KDD '24
Fluency Optimization
+28.0%
fluent, well-structured content is preferred and cited more often by AI models. Source: Aggarwal et al., KDD '24
Keyword Stuffing
−8.3%
keyword stuffing actively harms AI visibility. Source: Aggarwal et al., KDD '24
Source: Aggarwal et al., GEO: Generative Engine Optimization, KDD '24. Deep dive: lab.geosonar.ai. All techniques listed here are implemented in GeoSonar.
| GEO technique | Measured impact | Operational guidance |
|---|---|---|
| Cite Sources | +132.4% | Place authoritative and verifiable sources near the main claims. |
| Authoritative Tone | +89.1% | Use direct, precise, evidence-backed statements. |
| Statistics Addition | +65.5% | Add numbers, percentages, benchmarks and comparable data. |
| Quotation Addition | +41.0% | Attribute quotes and references to experts, papers or recognised sources. |
| Fluency Optimization | +28.0% | Make paragraphs short, clear and self-contained. |
| Keyword Stuffing | −8.3% | Avoid artificial keyword repetition and use natural language. |
Concrete actions, not vanity metrics.
GeoSonar doesn't just tell you how visible you are. It shows which real signals affect GEO, which issues are limiting the project, and which tasks have the highest priority.
Concrete actions
Every insight becomes an operational task linked to priority and impact.
No vanity metrics
The report is designed to understand what to improve, why and in which order.
What is GeoSonar
GeoSonar is a GEO platform for measuring whether a brand is understood, cited, and recommended by AI engines. It analyzes ChatGPT, Perplexity, Gemini, Claude, and Copilot with a score from 0 to 100, a Citation Network, and an operational plan.
What is the GEO Score?
The GEO Score is a rating from 0 to 100. It evaluates Infrastructure, Narrative and Authority with 16 measurable metrics.
What is the Citation Network?
The Citation Network shows sources, domains and competitors cited by AI engines. It helps understand who influences generated answers.
What does a scan produce?
Each scan produces detected citations, tested queries, competitors, technical issues, narrative insights and prioritized tasks.
| Data | Value | Use in report |
|---|---|---|
| AI Engines | 5 | ChatGPT, Perplexity, Gemini, Claude and Copilot |
| GEO Metrics | 16 | Infrastructure, Narrative and Authority |
| Score scale | 0-100 | Compare across scans, pages and projects |
| Operative output | 1 plan | Tasks ordered by priority and impact |
Core features
GeoSonar combines measurement, audit, and operational planning in one GEO platform.
01
AI Visibility
Measure when your brand appears in answers from the five monitored AI engines.
02
GEO Audit
Evaluate technical signals, content, and authority with a readable score from 0 to 100.
03
Action Center
Turn every scan into tasks ranked by priority, effort, and GEO Score impact.
How GeoSonar works
Step 01
Create the project
Add the domain, brand, and products to analyze in AI engine answers.
Step 02
GEO Scan
GeoSonar runs a technical audit, citation tests, competitor analysis, scoring, and insight generation.
Step 03
Reports & operative actions
You receive reports, citation network data, detected competitors, and actions to implement.
- AI visibility across five generative engines
- GEO audit across 16 metrics
- Tasks prioritized by impact
Inside GeoSonar
See what GeoSonar can analyze
From project creation to the GEO Score, every screen connects AI visibility, cited sources, technical audit and prioritized tasks into one operational workflow.
Who GeoSonar is for
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SMBs ready to scale
For companies that need to know whether their brand is cited when users ask AI engines for recommendations.
Digital Marketing agencies
For teams that audit multiple brands, produce clear reports, and turn insights into operational tasks.
Freelance & SEO consultants
For consultants explaining how citations, content quality, and AI answer presence are changing search.
Interactive demo
See GeoSonar in action
Click through the full workflow: project creation, AI-detected context, discovery prompts, GEO scan, reports, cited sources, technical audit and Action Center.
Video demo
Watch the full walkthrough
An introductory video showing how GeoSonar measures brand visibility across AI engines and turns results into operational actions.
The measurement system
How the GEO Score works
The GEO Score measures your brand's visibility across 5 AI engines (Perplexity, ChatGPT, Gemini, Claude, Copilot) through 16 metrics distributed across 3 pillars. Source: GeoSonar Lab
Algorithmic formula
GEO Score = 0.30 × P_infra + 0.35 × P_narr + 0.35 × P_auth
Based on the GEO principles of Aggarwal et al. (Princeton / KDD '24) and GeoSonar's proprietary scoring model. Details: (Princeton / KDD '24) lab.geosonar.ai
Infrastructure
Pillar
30%
- Structural presence
- Technical accessibility
- Structured data (weight 0.25)
- AI crawlability (80+ bots)
- Site architecture
Narrative
Pillar
35%
- Content completeness
- Narrative coherence
- Semantic alignment (weight 0.25)
- Factual density
- GEO method score (weight 0.25)
Authority
Pillar
35%
- External mentions
- Reviews and ratings
- Competitive visibility
- Backlink quality
- Industry authority (weight 0.20)
- Discovery citation rate (weight 0.20)
Visibility Score
5 engines × 20 points
Perplexity
20 pt
ChatGPT
20 pt
Gemini
20 pt
Claude
20 pt
Copilot
20 pt
Performance tiers
Excellent
90–100
Good
70–89
Fair
50–69
Poor
40–49
Critical
0–39
9 blueprints available: SaaS, Enterprise, E-commerce, B2C, Publisher, Agency, Services, Local, Base.
Frequently asked questions about AI visibility
GeoSonar is a GEO platform for measuring whether a brand is cited, ignored or outranked by competitors in responses from ChatGPT, Perplexity, Gemini, Claude and Copilot.
SEO works on ranking in search results. GEO works on the probability that an AI engine will use a brand, a page or a source in its generated responses.
A GeoSonar scan produces GEO Score, citation test, citation network, detected competitors, technical audit, narrative insights and priority-ranked tasks.
The GEO study by Aggarwal et al., accepted at KDD 2024, shows that sources, statistics, citations and clarity increase visibility in generative engines.
Competitive Visibility
Want to know how AI engines read your brand?
Run a scan and get scores, issues, cited competitors, and prioritized actions.
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